Gee, I am really glad that I am kinda getting regular with my blog posts. Well, blame it on my excitement of exploring the Internet in India and its potentials or call it my eagerness to share all that with you. J In my last post, I had talked about why we need online presence and what is it that we can do. Although I had said very little about it, still I will sum it up for you – I said Indian businesses are going online, because most of the businesses are waking up to the potentials of having an online presence. Various sectors like the Real Estate, Jobs, Travel and Matrimony are already making their presence felt in a big way.
Here, I would talk about why we need to put the screws on Internet in India. Internet in India still has a very minuscule penetration. But as per the growth percentage in the number of internet users, every year, we can expect it to be the most dominant factor in each of our lives, very soon. From 32.2 million users in Sept 2006 to 46 million in Sept, 2007… and counting…
More and more people are going online, and they have different reasons.
The e-technology group of IMRB International has found out that smaller and non metro towns are more responsible for the increase in usage of Internet. People are hooked on to the net primarily for e-mails and for searching information on the net. As per a report in TOI in the month of October 2007, 78.5 lakh people use the net for email and nearly 37 lakh, for information search, the entertainment segment enjoys a whopping 15.4 lakh users followed by e-commerce ( online travel, share trading, banking and buying products etc.)
With growth of Internet and its usage in India, we can soon expect the number of users, who search information on internet, to cross expected figures, as gradually more and more Indians are getting the concept of online search. This will surely give search marketing a tremendous boost. Search marketing, which has been here in India for around 2 years, has already perked up its growth. At present, Google dominates this side with a major share of 70 – 80% in searches and bagging more than 95% revenues.
With such growth and evolution and come to think of it – it will only get better than this – far far better and beyond – one really can not afford to stay behind and invisible. That being said, with the way competition is getting stiffer and tougher, it would be foolhardy to be there in the virtual world, but lost in the herd, in oblivion....!!
To mark your presence, you really have to break through the clutter and create your own dominance among competitors. For that you need a strong branding strategy and meticulous media planning that will give you presence in all the relevant places. Also it is necessary to have the required technical backup to realize the plans that you build for online promotions. With everything right in place, you will find your website all over the place sooner, creating an online brand awareness, something that you will always love to have.
Here, I would talk about why we need to put the screws on Internet in India. Internet in India still has a very minuscule penetration. But as per the growth percentage in the number of internet users, every year, we can expect it to be the most dominant factor in each of our lives, very soon. From 32.2 million users in Sept 2006 to 46 million in Sept, 2007… and counting…
More and more people are going online, and they have different reasons.
The e-technology group of IMRB International has found out that smaller and non metro towns are more responsible for the increase in usage of Internet. People are hooked on to the net primarily for e-mails and for searching information on the net. As per a report in TOI in the month of October 2007, 78.5 lakh people use the net for email and nearly 37 lakh, for information search, the entertainment segment enjoys a whopping 15.4 lakh users followed by e-commerce ( online travel, share trading, banking and buying products etc.)
With growth of Internet and its usage in India, we can soon expect the number of users, who search information on internet, to cross expected figures, as gradually more and more Indians are getting the concept of online search. This will surely give search marketing a tremendous boost. Search marketing, which has been here in India for around 2 years, has already perked up its growth. At present, Google dominates this side with a major share of 70 – 80% in searches and bagging more than 95% revenues.
With such growth and evolution and come to think of it – it will only get better than this – far far better and beyond – one really can not afford to stay behind and invisible. That being said, with the way competition is getting stiffer and tougher, it would be foolhardy to be there in the virtual world, but lost in the herd, in oblivion....!!
To mark your presence, you really have to break through the clutter and create your own dominance among competitors. For that you need a strong branding strategy and meticulous media planning that will give you presence in all the relevant places. Also it is necessary to have the required technical backup to realize the plans that you build for online promotions. With everything right in place, you will find your website all over the place sooner, creating an online brand awareness, something that you will always love to have.
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